MUSE Gold

2020

Hive Bioscience

Entrant

University of Edinburgh

Category

Student Submission - Student Web / App

Client's Name

Hive Bioscience

Country / Region

China

About The Entry

This project studies the application and portrait of Cyberpunk in web design. It applies this art style practically by reviewing Cyberpunk concepts and exploring Cyberpunk's worldview and spirit core, such as Large Multinational Corporations and Oligopoly, The Gap between the Rich and the Poor, Genetic Engineering, and Human Transformation. This project tries to present a cyberpunk design style and help users reconsider the relationship between technology and life. What's more, by adopting flat design and exploring the interactive function of 3D models on the web page, it challenges users' stereotype of existing commercial websites. It provides a new direction for future online stores.
The project's final presentation is a futuristic website for a biotechnology company that provides human strengthening services such as DNA optimization, brain optimization, organs, limbs, and body replacement. It dedicates to helping people get rid of their fragile flesh and achieve the transformation to the supernatural.
When we look forward to the future of human society, we often imagine a magnificent picture. But in another possibility, our future will be dominated by technology. Cyberpunk reflects the highly developed future culture and reflects the dark side of science and technology development: whether people will indulge in the technology. In such a world, ordinary people struggle to survive, but they still have to be trapped in the doldrums of technical oligarchs, authoritarian governments, and consumerism. This project uses the cyberpunk style to make webpages, explores the relationship between technology and humanity, and reflects human destiny.

Credits

Student/ University of Edinburgh
Zihan Wang
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