2020
Social
Entrant Company
BroCoLoco
Category
Outdoor Advertising - Outdoor Campaign
Client's Name
National Landing Business Improvement District
Country / Region
United States
Launched during the height of 2020's COVID-19 lockdown, the Social Deepening Campaign was designed to bring joy to the community through unexpected urban installations. The arts team created a unique hand-lettering style for the street graphics paired with splashes of color that tied into the client's existing brand palette. Construction fencing was transformed with large-format printed vinyls and neighborhood sidewalks were dotted with 24" stickers. An accompanying social media post series was crafted to carry the campaign voice even further through the quarantine. Located in the Washington, DC metro area, the graphics are currently in production.
Credits
Entrant Company
The Fource Group
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
United States
Entrant Company
Triangler
Category
Corporate Identity - Brand Identity
Country / Region
Taiwan
Entrant Company
Agency Guacamole
Category
Experiential & Immersive - Brand Engagement Event (NEW)
Country / Region
United States
Entrant Company
FG Branddesign
Category
Corporate Identity - Brand Identity
Country / Region
Germany