We work together to make life beautiful

Jaipur Living's mission was to build a comprehensive employer brand and create a social recruiting infrastructure to engage and attract talent. Their strategy included digitally and visually communicating workplace culture and the career atmosphere typical of their employer brand.
We started this campaign by developing a data-derived employer value proposition (EVP): “At Jaipur Living, we work together to make life beautiful.” This EVP captures the culture of the company, employee sentiments, and corporate brand image and it provided creative direction for the strategy and digital assets that SPLICE created.