ABC Brew Outdoor Ad Campaign

As a part of our ongoing creative services commitment to Appalachian Brewing Company, we were asked to create an outdoor campaign designed to attract the target market of ABC, and promote the beer, food, soda and lifestyle of the local micro brew enthusiast.
The best part about this project was the creative process. Artie (Managing Partner of ABC Brew) and Chad (JC Creative Director) sat inside the bar of one of the client's brew pubs using crayons, normally reserved for the customers' children, and scribbled out our ideas on the backs of paper kids menus. After several concepts, and even more ABC beers, the outdoor campaign was born.
The campaign amounted to two billboards, which were displayed in the city of Harrisburg, PA, and 3 sides of their largest beer and soda delivery truck.