2018
The Banner Ad That Can See What You See
Entrant
MRM//McCann Stockholm
Category
Advertising - Online AD (Single)
Client's Name
Vattenfall
Country / Region
Sweden
The Banner Ad That Can See What You See can adapt its message to millions and millions of different images in real-time. It can even adapt to the thousands of new images that are posted on Sweden’s biggest and most popular real-estate site Hemnet, each and every day. By combining image recognition with user data this project stretches the possibilities of contextual relevance of today and shows the next next era of banner advertising.
Entrant
The Mint Museum
Category
Corporate Social Responsibility - Pro Bono (Free)
Country / Region
United States
Entrant
Avid Creative
Category
Corporate Identity - Logo
Country / Region
Canada
Entrant
Realty ONE Group
Category
Strategic Programs - Interactive Brand Experience
Country / Region
United States
Entrant
Tyler Wic Neal
Category
Corporate Identity - Logo
Country / Region
United States