2018
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ArchCare is one of the largest non-profit, faith-based healthcare networks in the nation. Stakeholder research reinforced that ArchCare's core donors are driven to give not by rational appeals about scarce healthcare services for the elderly and poor, but by the emotional, real-life struggles of the individuals and families ArchCare serves, and the new and often unexpected ways ArchCare rises to meet their needs. ArchCare's 2017 fundraising video features several of ArchCare's newest and most innovative programs, as well as the stories of the individuals whose quality of life ArchCare has profoundly changed. Creating an emotional bond with potential donors helped ArchCare raise more than $1.2 million, a new record.
Credits
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DrexelUniversity
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Student Submissions - Student Web / App
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United States
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Arin Fishkin Graphic Design
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Marketing Branding & Promotional - Poster Single
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United States
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Castillo de If
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Outdoor Advertising - Transit / Airport / Kiosk
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Guatemala
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TRIAD
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
United States