2018
Entrant Company
Category
Client's Name
Country / Region
In the 2017 Provincial Election, British Columbia’s New Democratic Party (BC NDP) in Canada wanted to beat the BC Liberals Party. They know the ethnic votes were crucial. They needed to win more votes from the Chinese, South Asian, Korean and the Filipinos to win the election. This seemed like a tall order when the BC Liberals had been in power for 16 years. They focused on delivering the core message that BC Liberals Party and their leader Christy Clark are not fit to govern. Not only that they were being investigated by the police for shady corporation donations just before the election, they also cut healthcare funding and ignore housing problems which led to many people in the province of British Columbia to suffer. The tagline “Christy Clark. Not working for you” summed up the whole campaign. The result is BC NDP won the election, the party also made history by winning more seats in the legislature with a strong presence of Chinese and South Asian MLAs than ever before.
Credits
Entrant Company
Screencraft Entertainment GmbH
Category
Video - Corporate
Country / Region
Germany
Entrant Company
Every Now and Then Theatre
Category
Audio - Radio Program
Country / Region
United States
Entrant Company
Urban Initiatives
Category
Corporate Social Responsibility - Pro Bono (Free)
Country / Region
United States
Entrant Company
SevenOne AdFactory GmbH
Category
Content Marketing - Branded Content
Country / Region
Germany