2017

Peak Performances 2016/17 Season Brochure

Entrant Company

Peak Performances @ Montclair State University

Category

Writing - Advertorial

Client's Name

Peak Performances @ Montclair State University

Country / Region

United States

Facing dwindling coverage of the arts, even from large publications such as The New York Times and New Jersey's Star-Ledger, we approached our season brochure as a magazine, inviting major arts writers, including former Dance Magazine editor Wendy Perron and former classical music critic for the Star-Ledger Ronni Reich to contribute articles. The result is a season brochure that significantly increased pre-sold tickets, serves as a coffee table booklet and guide to the season for our patrons, and deepens their engagement with and knowledge of the artists we present.