NACC Brand

The Naperville Area Chamber of Commerce is the largest suburban Chamber in Illinois with 1700 member organizations from every size and sector.

The goal of the rebrand started with the need to remain relevant to the community and members and soon included the goal to update its brand image to reflect momentum, growth and progressive thinking.

Before, they were corporate-neutral, outdated, and focused on their benefits list and not their story. They were perceived as the 'old boys club'.

After the rebrand, they take a stronger, loftier point of view. They are bolder and more aspirational, appeal to a wider audience and sound more human - and it matches their true personality.

See the brand unveiling video at: https://youtu.be/tgZUgvK5ieE