2024
I Think I'm Lost
Entrant Company
NBCUniversal
Category
Branded Content - Entertainment
Client's Name
Kia
Country / Region
United States
The 2022 Emmys were all about celebrating different television genres, so the in-show integration creative took viewers through a journey as the same scene was interpreted through multiple TV genres and showcased how the vehicle adapts to various situations, no matter what lifestyle people lead. Using the Telluride as the hero "location" for each tableau, the creative established how one scene with the same dialogue and actors could be construed differently depending on the genre approach.
Credits
Entrant Company
PA Consulting
Category
Branded Content - B2B
Country / Region
United Kingdom
Entrant Company
Thinkwell Group (A TAIT Company)
Category
Experiential & Immersive - Experiential & Immersive / Other___
Country / Region
United States
Entrant Company
Inertia Studios Ltd
Category
Video - Animation
Country / Region
United Kingdom
Entrant Company
NBCUniversal
Category
Branded Content - Entertainment
Country / Region
United States